From Crisis to Comeback

The Problem

Boohoo is facing a critical leadership crisis, having suffered huge value destruction under the current Board and management – the share price is down ~90pc from its highs in 2020. Boohoo needs the best leadership with the experience and expertise to return it to growth.

The Solution

There is no stronger individual for boohoo's CEO than Mike Ashley. He has a proven track record in the retail sector and can assume the role with immediate effect. Mike Lennon, a restructuring professional with a wealth of retail sector experience, is ideally placed to support Mike Ashley in taking boohoo in a new and positive direction.

In addition, it is critical that the Board publicly confirms that boohoo do will not make any disposals of its assets without prior shareholder approval and without the Board having sought and published the opinion of an independent global adviser / investment bank that the terms are fair and reasonable and in the best interests of boohoo’s shareholders.

Frasers firmly believes its proposed candidates will deliver the change needed and strategy to restore boohoo to growth.